Imagine you're in upstate ny at a giant chain grocery store looking for beer. The selection is good, but you want something you can't get at home in Illinois. On the shelf you see this 12-pack of cans from Butternuts Beer and Ale. The cans have funny pictures and wacky names: Porkslap Pale Ale, Heinnieweisse Weissbier, Snapperhead IPA, Moo Thunder Stout. The pictures are even better. We didn't know if the beer would be good, but we really didn't care; the price was right and the pictures were fun.
Bonus! The beer was overall pretty good. The stout was exceptional.
The case contains this explanation of their beer: "on this converted dairy farm nestled in the idyllic Butternut Valley of Upstate NY we have created a beer drinker's utopia. Here the ingredients are simple and natural. The brewer's art is practiced with reverence and creativity. And craft beer becomes more drinkable and easier to enjoy. Why? Because we are smarter, better looking Brewmasters." I could not have said it better.
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